The second phase of the physical seminar of HKTV eCommerce Academy was successfully concluded yesterday (14 December, 2021). Thank you for all the support!

The seminar was held at the HKTV Headquarters in Tseung Kwan O for the first time and opened by HKTV Merchant Partnership General Manager, Mr. Simon Tang. HKTV Head of Advertising, Ms. Augustin Cheng and representatives from international advertising & media agency GroupM - Mindshare shared the evolution of advertising marketing and strategies to a comprehensive e-commerce marketing framework. A guided tour of HKTV Automated Picking & Warehousing System was also arranged at the end of the seminar, showcasing the intricate operations of eCommerce supply chain to our members.

Special thanks to every guest speaker for their insightful and pragmatic sharing, including representatives from GOGOX, Key Opinion Friends、HKTVmall merchant— Aura, Mindshare and experts from HKTV.

Recordings of seminars and webinars of the second phase will be uploaded shortly. Members can view the playbacks and complete the online courses at https://academy.hktvmall.com. After completing the entire course and examination, an e-certificate will be issued as validation of your expertise in eCommerce.

The third phase of the HKTV eCommerce Academy will commence in mid-February 2022 and continue to have eCommerce experts to share their expertise in different fields of business. The next phase will be open to non-merchants, allowing everyone to easily master the necessary skills for eCommerce success.

For more event details and latest news of the Academy, please visit https://academy.hktvmall.com. Should you have any inquiries, please feel free to contact our team at academy@hktv.com.hk.